A National Information Architecture

Building the Stack for a More Connected America

The USA Stack brings together structured Business Records, geographic organization, information publishing, discovery, marketplaces, APIs and AI-ready digital surfaces. It demonstrates how one shared foundation could support many distinct experiences across the United States.

Explore The Local Internet

The Stack

Seven Layers, One Shared Foundation

The USA Stack is an architecture and demonstration site — not a directory, marketplace, database or independent operating company. Each layer below describes a distinct responsibility.

  1. LAYER 01

    Authoritative Records

    Organizations, businesses, locations, products, services, people, places, offers, events, articles and other structured entities.

  2. LAYER 02

    Identity and Governance

    Unique identities, ownership, claims, verification, permissions, provenance, moderation, version history and audit trails.

    NoteVerification and governance are capabilities being developed. They are not universally operational across the network today.

  3. LAYER 03

    Knowledge and Relationships

    Connections among businesses, locations, categories, services, communities, counties, states, content and other entities.

  4. LAYER 04

    Data Access and Services

    APIs, search, structured data, publishing services and controlled distribution.

  5. LAYER 05

    Geographic Organization

    USA → state → county → city → community → business.

  6. LAYER 06

    Distribution Surfaces

    Information, storefronts, reviews, savings, happenings, featured content, promotions, advertising, browsing, organization and activity flows.

  7. LAYER 07

    Search, AI and Agents

    Human discovery, machine-readable information, AI visibility, agent access and future authorized actions.

    NoteA nationwide agent-action infrastructure is part of the longer-term architecture, not a completed production capability.

The USA Architecture Family

Complementary Architectural Properties

These are complementary parts of one architecture — not independent companies. Each expresses a different responsibility within the same national model.

The USA Grid

Owned / Planned

National map of entities, properties, relationships and network components.

TheUSAGrid.com

The USA Platform

Owned / Planned

Applications, services and common platform capabilities.

TheUSAPlatform.com

The USA OS

Owned / Planned

Operating rules, workflows, permissions and coordination.

TheUSAOS.com

The USA Graph

Owned / Planned

Relationships among organizations, locations, people, places and content.

TheUSAGraph.com

The USA Surfaces

Owned / Planned

The digital destinations through which information reaches people and machines.

TheUSASurfaces.com

The USA Deployment

Owned / Planned

Repeatable deployment model for national, state and local properties.

TheUSADeployment.com

The USA Flow

Owned / Planned

Activity and information movement across the network.

TheUSAFlow.com

Demonstration

From Architecture to Working Demonstration

A current shared-record implementation demonstrates how one underlying database can support multiple branded and geographically scoped surfaces.

25 configured shared-record surfaces

One shared organization and Business Record model

Independent surface eligibility

Independent publication status

Independent placement by surface

Regional overlap across Minnesota and Wisconsin

Local/international and USA-specific information families

Specialized surfaces for reviews, happenings, savings, featured content, storefronts, promotions, advertising and activity

Business Records

One Business. One Record. Many Authorized Uses.

A business should not need to recreate its identity and essential information for every directory, marketplace, publisher or AI service. The Business Record model is intended to provide a structured source that can be claimed, maintained and selectively distributed across appropriate destinations.

A Business Record may include

  • Organization identity
  • Single or multiple locations
  • Service areas
  • Categories
  • Products and services
  • Hours
  • Contacts
  • Media
  • Articles
  • Events
  • Offers
  • Reviews and responses
  • Storefront information
  • Verification and provenance
  • Surface publication settings

For Businesses

For One Location or Thousands

Solo and single-location businesses should be able to manage one clear, authoritative presence. Multi-location organizations and franchises should be able to manage shared brand information, individual location details, local offers, events, articles, permissions and publishing eligibility from a coordinated system.

Single-Location Businesses

Pilot

Manage identity, location, services, hours, content and distribution from one Business Record.

Multi-Location Businesses

Pilot

Maintain shared organizational information while giving each location its own address, hours, services, media, offers and publishing settings.

Franchise Systems

Planned

Coordinate brand governance with controlled local participation, location-specific content and role-based permissions.

Agencies and Resellers

Planned

Manage approved records and locations for clients through permission-based workflows.

National to Local

National Information, Organized Locally

National information becomes more useful when it can be organized into progressively more relevant geographic and entity-level contexts.

  1. United States
  2. State
  3. County
  4. City
  5. Community
  6. Business or Organization
  7. Location
  8. Products, Services and Content

Foundation

An Existing Foundation

Carefully qualified portfolio-level facts — stated at the stage each asset is actually at.

2,900+

Strategic domain assets

100+

Live marketplace and directory properties

7 million+

Existing listings

25

Configured shared-record demonstration surfaces

Emerging

Business Record, graph, API, search and publishing architecture

These assets exist at different stages. Not every strategic domain is developed, not every existing listing has been converted into an authoritative Business Record, and not every marketplace is currently integrated with the shared-record system. The opportunity is to progressively connect the strongest assets through a common architecture.

Ecosystem

Where The USA Stack Fits

One vision, one broader architecture, and one national implementation.

The Local Internet

The flagship vision connecting businesses, places, information, marketplaces, communities and machines.

TheLocalInternet.com

The Local Internet Stack

The broader architecture that can support multiple countries and markets.

LocalInternetStack.com

The USA Stack

The United States implementation and national architecture.

TheUSAStack.com